Why is it important to conduct account-rounding?

Conducting account-rounding is essential because it allows an agency to examine a client's existing coverage in detail and identify any gaps that may exist. By analyzing these gaps, agencies can recommend additional products or services that can enhance the client's overall protection and meet their needs more comprehensively. This process not only promotes a more secure insurance portfolio for the client but also fosters deeper relationships between clients and agents, as it demonstrates a proactive approach to management and service.

Focusing solely on high-net-worth clients narrows the scope of account management and overlooks the needs of other clients who may also benefit from comprehensive reviews. Minimizing client communications runs counter to the goal of building strong relationships and providing effective service, and reducing operational costs does not take precedence over ensuring clients have adequate coverage and support. Therefore, the importance of account-rounding lies in its role in optimizing client care and enhancing the overall service experience.