Who typically uses a succession plan?

A succession plan is primarily utilized by agency owners and management as it is centered around the strategic preparation for future leadership transitions within an organization. This plan ensures that there is a clear and effective approach to identify and develop internal personnel who can take over key roles when necessary, such as when current leaders retire or leave the organization. By focusing on leadership continuity, agency owners and management can safeguard the agency's legacy and maintain operational stability, making it essential for them to have a robust succession plan in place.

While marketing teams, human resources professionals, and sales representatives may benefit indirectly from a succession plan, it is the agency owners and management who are directly responsible for its development and implementation. They need to consider the long-term vision of the agency and ensure that the right talent is prepared to lead as the organization evolves.