What outcome does new business growth target within an agency?

New business growth primarily targets bringing in new clients as it focuses on expanding the agency's customer base and increasing revenue. By acquiring new clients, an agency can enhance its market presence, thereby contributing to overall growth and sustainability. This focus is crucial for agencies that aim to diversify their portfolios, spread risk, and capitalize on new market opportunities.

While reducing operational costs, increasing client satisfaction, and enhancing product quality are all important elements that contribute to an agency's success, they are typically seen as outcomes or byproducts of a business growth strategy, rather than the primary focus of targeting new business. New clients can drive these other areas of improvement, but the immediate goal of growth efforts is to expand the number of clients the agency serves.