What is the primary use of a SWOT analysis?

The primary use of a SWOT analysis is to evaluate an agency’s current position by examining its internal strengths and weaknesses, as well as external opportunities and threats. This strategic planning tool assists organizations in understanding their current operating environment and identifying areas that can be enhanced or leveraged for future growth and success.

By analyzing strengths, agencies can determine what they do well and build upon those advantages. Identifying weaknesses helps in recognizing areas that require improvement. Exploring opportunities allows for strategic planning towards potential growth avenues, while assessing threats prepares the agency to mitigate risks that could hinder performance.

This comprehensive understanding gained from a SWOT analysis informs decision-making, strategic planning, and overall organizational effectiveness, making it essential for evaluating the agency's current landscape rather than focusing on aspects like financial reporting, employee satisfaction, or market trend calculations.