What is the core focus of an agency's mission statement?

The core focus of an agency's mission statement centers around defining its core purpose and overall goal. A mission statement articulates what the agency stands for, its values, and the fundamental reason for its existence. This can include the target audience it serves, the services or products it provides, and the impact it aims to make in the community or industry.

While financial targets, employee satisfaction, and marketing strategies are important aspects of an agency's operations, they are typically derived from or aligned with the agency's mission. The mission statement is intended to guide the agency's strategic decisions and inspire stakeholders, including employees and clients, to understand its direction and values. Thus, it provides a framework within which these other aspects can be developed and pursued effectively.