What is a strategic plan designed to promote an agency's services called?

A strategic plan designed to promote an agency's services is called a marketing program. This term encompasses a range of activities and strategies implemented to effectively communicate the agency's value proposition to potential clients, increase visibility, and ultimately drive engagement with its services.

A marketing program typically includes market research, targeted advertising, branding initiatives, online presence development, and promotional strategies aimed at attracting and retaining clients. It is essential for an agency to have a well-defined marketing program in place to effectively outline how it will reach potential clients, differentiate itself from competitors, and adapt to changing market dynamics.

Utilizing a marketing program allows an agency to clearly convey its services, ensure consistent messaging across various platforms, and allocate resources efficiently to maximize the impact of its promotional efforts.