What does the bounce rate measure?

Bounce rate is a critical metric in web analytics, specifically measuring the percentage of visitors who land on a website and leave without navigating to any other pages. This metric helps to assess engagement and content relevance. When a user visits a site and views only a single page before exiting, that visit is counted as a "bounce." A high bounce rate can indicate that the landing page is not meeting the visitor's expectations or that the content isn't compelling enough to encourage further exploration of the site.

By understanding the bounce rate, website owners can identify potential issues with their content, usability, or user experience, prompting them to make improvements aimed at increasing user engagement and conversions. Other choices, while related to user interaction or traffic, do not directly address the concept of bounce rate, which is specifically about single-page visits.