What describes growth resulting from producers actively bringing in new clients?

New business growth refers specifically to the increase in a company’s client base as a result of efforts made by producers or sales personnel to acquire new clients. This type of growth is characterized by the proactive strategies implemented to attract and convert potential customers into actual clients, which is vital for an organization looking to expand beyond its current market or offerings.

By focusing on bringing in new clients, a business can diversify its customer portfolio, enhance its market presence, and ultimately drive its sustainability and profitability. While operational growth pertains to improving efficiency and processes, revenue growth focuses on the increase in income generated, and market expansion usually refers to entering new geographical areas or market segments. Therefore, new business growth specifically captures the essence of actively seeking out new customers as a driver of an organization’s progress.